Manager Marketing - OEM & Telematics Products(BMC Job 413)

Manager – Marketing (OEM Handling & Telematics Products)
Location: Noida
Experience Required: Minimum 5 Years
Salary: Up to ₹20 LPA

Key Responsibilities:

• Manage OEM accounts and drive marketing strategy for telematics and automotive electronic products.

• Build and maintain strong relationships with OEM clients, understanding their product roadmaps and aligning solutions accordingly.

• Develop go-to-market strategies, product positioning, and value propositions for telematics solutions.

• Lead product launches, promotions, and technical demonstrations in coordination with the sales and product teams.

• Conduct market research, competitor benchmarking, and customer insights to enhance product strategy.

• Collaborate with R&D, product, and sales teams to define marketing roadmaps and features.

• Track and analyze marketing metrics, lead generation, and conversion rates.

Key Skills:

• Strong knowledge of automotive OEMs, their processes, and expectations.

• Hands-on experience in marketing telematics, GPS, IoT, or connected vehicle products.

• Excellent communication, negotiation, and client relationship management skills.

• Technical understanding of telematics architecture and integration with vehicle systems is a plus.

Qualifications:

• Bachelor's degree in Engineering / Electronics / Marketing (MBA preferred)

• Proven 5+ years of experience in OEM account handling and product marketing, particularly in telematics or automotive electronics.