developing new dealers and managing existing channel partners, ensuring revenue targets, dealer satisfaction, and market penetration in the assigned territory.
Key Responsibilities:
- Dealer Development: - Durable products
- Identify, appoint, and onboard new dealers in untapped or potential markets.
- Evaluate dealer performance and replace or upgrade partners as required.
- Conduct regular market mapping and gap analysis.
- Channel Sales Management:
- Drive primary and secondary sales through the dealer network.
- Ensure monthly sales targets are met through dealer engagements and schemes.
- Monitor sales performance and take corrective actions in underperforming areas.
- Relationship Management:
- Build and maintain strong relationships with dealers, sub-dealers, and distributors.
- Act as the point of contact for resolving dealer issues related to supply, service, and support.
- Sales Promotion & Execution:
- Execute local marketing activities and dealer meets.
- Communicate schemes, offers, and new product launches to channel partners.
- Reporting & MIS:
- Prepare daily/weekly/monthly sales reports.
- Track inventory, outstanding payments, and collection status from dealers.
- Competitor Analysis:
- Monitor competitor activities, pricing, and market positioning.
- Provide actionable insights for strategic decisions.
Key Requirements:
- Education: Graduate in any discipline (MBA preferred).
- Experience: 5–7 years in dealer/channel sales, preferably in Kitchen Appliances, FMCG, consumer durables, or related industries.
- Skills:
- Strong interpersonal and negotiation skills.
- Proficiency in MS Office (Excel, PowerPoint).
- Excellent communication and presentation abilities.
Result-oriented and self-motivated.